Dismissive

Tips from Six Americas study:

·         Strongly distrust news media, environmental organizations, and many scientists and doctors on this issue

·         Strong mistrust of government

·         Strong individualism – emphasize benefits of lower dependence on foreign oil, and growth of new American industries

·         Clean energy economy – frame as freeing from dependence on foreign oil and fostering growth in new American industries

Minutes 30-37 of Big Energy Gamble by PBS- Economic and business benefits of renewable energy (solar panels).

Possible things to emphasize:

• exhaustability of fossil fuels
• landfill space
• public health from smog, landfills, etc
• dependence on foreign oil
• preparedness for flooding, drought, storms, food shortages
• $$$ savings from conservation

Case Study: Farmers, Business Owners, General Public (Extreme Weather)

Climate change effects on Oregon vineyards:

Source: http://www.opb.org/programs/ofg/segments/view/1620?q=global+warming